(Hugo Weihe, the New CEO of Saffron Art)
Hugo Weihe, former International Director of Asian Art at
Christies recently took over as the CEO of Saffron Art. Good news. But what
struck me first was that current international trend that indicates foreigners
coming to Indian shores, taking up highly paid jobs, depriving Indian experts
of their reputation, opportunity and livelihood at one go. Indians have this
perverse satisfaction of keeping the fair skinned foreigners as highly paid
servants for the simple reason that they had once subjugated our forefathers as
chaprasis and table boys. Okay what if they are paid today in dollars or
pounds, after all it is all from an Indian kitty. Foreigners often feign that they
come with expertise (as the world has mistaken white skin for excellence, oh
dear Lord) and they could hide their shame in openly saying that their
countries are facing some economic crunch and there are a lot of downsizing
going on in huge firms. This may sound very cynical, especially when coming
from me, who has been a stringent critic of Indian contemporary art and its
bubbled up market that got burst a few years back for the right reasons.
More than my apparent cynicism what made me glued to this
interview of Hugo Weihe, which otherwise I would have neglected for it being yet
another piece of bravado, was Weihe’s claim to build the Indian market from the
ground up. That’s it, I said to myself. As an Aam Aadmi Party volunteer what I
do is exactly the same; start at the ground level and work upwards. Like any
other AAP volunteer, I too believe that redemption of India democracy and the
establishment of a corruption free society in India starts from the grass root
level. Now when I see a foreigner, a white man, saying that Indian art market
should be built from the ground up, I sit up and take note. But my democratic
elation had a very short life for what I found in the rest of the interview was
his ideation around getting Indian antiques up in the market. What’s that, I
ask myself. Did he really mean to say what he has just said?
(Gond Art)
Saffron art is a homemade brand and we should be proud of
Minal and Dinesh Wazirani for their efforts in bringing up the prices of Indian
contemporary art works through carefully crafted marketing techniques and at
times by clear rigging of the market through sophisticated ways. One and half
decades old Saffron Art, now has grown into a global brand so that now it could
easily invest in Weihe, who had done a lot of things for the Asia section at
Christies. It is heartening to see that Weihe really wants to do something for bringing the Indian art market back on track, which had been derailed and
left there to rot for the last six years. But I was appalled to see the
wordings and the craftiness with which Weihe answered the questions put to him
by the reporter. To a question directed to him about his moving from an
international brand to a relatively regional branch, Weihe says that he has
always been moving towards India as he had put a lot of effort into the Asia
section at Christies. I found that it was an answer that has minimum sincerity
that too entirely related to a career move.
I have my reasons to suspect Weihe’s claim that he has
always been looking at Indian art. He never says that he has been looking at
Indian contemporary art. As you read on the interview, you come to know that
Weihe is a person who blatantly promotes the idea of grass roots but his grass
root has a lot to do with the grass-grass-roots where the works of art from the
past flourish rather than the works of the modern and contemporary Indian art.
I read the interview with a shock because Weihe does not even address the
modern section of Indian art, which in fact has been the main sustenance of the
Indian art market during the winter years since the global meltdown. If we go
by Weihe’s argument, we are soon to embark on a scenario where there would be
no Husains, Razas and Souzas, Gaitondes, Padamsees and Brootas. We are going
to face a scenario where modern and contemporary art has no role. That
means in the coming days, the market for modern and contemporary art would
further collapse. Only one consolation is implied in Weihe’s answers and it is
nothing but that Indian modern art market will be free of ‘fakes’ for some time
to come. When there is no market for the originals what is the use of producing
so many fakes?
(How to make this an antique piece? A Very Hungry God by Subodh Gupta)
If so, what does Mr.Weihe plan to promote? Reading between
the lines as well as right from the lines we could see that Weihe has only
praise for the latest infatuation of Saffron Art; the folk, tribal, antique,
miniatures, decorative and native art. If you add furniture, the scenario
becomes all the more clear. Weihe while keeping a tactful silence over the
modern and contemporary art, emphatically says that the future market is for
tribal and miniature art. He is all praise for the Indian museums like Prince
of Wales Musuem in Mumbai where a lot of antiques and miniatures are presented.
He is happy that a lot of school children are visiting these exhibitions. His
only worry is that there is stringent law in place regarding the exporting of
antiques, national treasures, miniatures and so on. Once you work on the
relaxation of it, then things will be smooth for the exporters of ‘Indian’ art.
Folk and tribal also find a good space in Weihe’s plan of action. Still the
question remains: what is the role of our contemporary artists in such a market
scenario? I am not asking Mr.Weihe to answer it but the question should be
answered by somebody.
It is quite sad to see that Weihe’s interview is shared and
celebrated in the social media mostly by the contemporary artists. Without
understanding the content of his interview and the intent of his job, these
artists celebrate his arrival at the top of Saffron Art establishment. They
hope that this man would alleviate them from the present state, in vain. But
there are people, very intelligent people, the movers and shakers of Indian art
market who had already seen this coming. It was Mr.Anupam Poddar, who withdrew
from actively collecting contemporary art a few years back and started putting
his energy behind the folk and tribal art. It is said that Ms.Kiran Nadar also
has a good stock of traditional art in India. If you see the way many of the
galleries have made their course changing, we could see how most of them
shifted to tribal and folk art. How they easily shifted their parlance from
cutting edge to folk and tribal. Decorative art and art without author also have
become the new fad and also traditional furniture takes a lot of space in the
art market today. When Shalini Sawhney started her Guild Gallery in Alibaug,
she reserved a good space for folk, traditional, tribal, miniature, decorative
arts and traditional furniture. As a market sensitive gallerist, I believe it
was the right move she did well in advance. May be people like Shalini have already
seen it coming and in its crest Mr.Weihe.
(New indications? A work by Jagannath Panda)
I am not really worried about the Indian art market because
the Indian middle class take a lot of time from now to understand art or feel
the need to collect art. But their apathy will not stop artists from making
contemporary art. As we know contemporary artists cannot make folk and tribal
art. Nor can they make furniture. They can become tribal in their attire but they cannot
make Gond or Warli art. No one explains why Indian art market should move in this
direction. Where will then the contemporary artists go in this scenario? Mr.
Weihe says that art events like Kochi Muziris Biennale would bring a lot of
difference in the Indian art market but he hastens to add that it would promote
tourism. What a joke that is. Does he expect folk and tribal art in the Kochi
Muziris Biennale? But KMB is not a trail blazer. It is a follower of the
market. Hence, I will not be surprised if I find folk and tribal artists in the
forthcoming KMB and also a devoted furniture section. This new interest in folk
and tribal art also explains why the doyens of Indian contemporary art market
like Peter Nagy, left the scene or divested his shares in the art market. Have
some Indian contemporary artists been already advised to change the track and
bring in some folk and tribal elements in their works? Now the Indian contemporary
art galleries need to explain a lot to their artists before they down the
shutters or shift to folk and tribal art. May be they need not answer at all. I
know many artists will never ask why because they will wait; if the scenario
changes for good, why create enemies?